Which Network is Right for You?

If you run a search, you'll find that there are hundreds of social network channels out there but sending your message through just any one of them won't get you the results you want. The network or networks you choose to deliver your message is just as important as the message you send.

Consider your audience, their communication preferences and your objectives. Each of these factors will help you to identify the best network through which to communicate to your customers. If you're looking to connect to your audience through a common interest or profession look for a network that focuses on that interest or profession. If your looking to communicate your message using a particular medium such as photos, games or videos, look for a network that supports those types of communication. Even if you're trying to reach a certain demographic, just start looking there are networks out there for just about everything.

Quality, Not Quantity

Small budgets don't have to mean small impacts. Using the technological tools available today, businesses can reach all types of customers without breaking the bank. Today's internet system offers direct-to-client portals by way of several tools. At the top of the list, you'll commonly hear names such as Facebook, MySpace, Twitter and LinkedIn, but other tools such as forums, e-mail campaigns, blogs, RSS feeds and more all add up to an unlimited arsenal of inexpensive marketing tools.

For the most part, these portals are available to you at no cost and have the potential to reach a large targeted audience. Sending the the right messages to the right people through the right system can generate all types of business benefits including establishing new relationships, maintaining existing relationships and generating valuable feedback to help you make successful business decisions.